Adding Facebook Tracking Pixels with Google Tag Manager

If you are running Facebook ads and want to track sales conversions, you will need to add a Facebook conversion pixel to the thank-you page in your purchase process.  Since the thank-you page is usually the Summit Evergreen course registration page, you will need to follow these instructions to put a Facebook pixel on this page. Once your Google Tag Manager account is set up, you can then put a Facebook pixel on a Summit Evergreen page as follows:

Step 1: Configure your Google Tag Manager Account with Summit Evergreen

  • In left navigation menu, select “Settings”, then “Account”
  • In the left pane, select “Product Settings”
  • This will bring up a page containing various product settings – at the bottom of this page, in the “E-Commerce” section, for “Tracking Platform”, select “Google Tag Manager”
  • Enter your account number.
  • Hit “Save” in the lower right corner

Facebook Pixels Screen

Step 2: Add Code from Google Tag Manager to Summit Evergreen

Login to your Google Tag Manager account

  • Go to “Admin” and then “Install Google Tag Manager”
  • Copy the code provided by Google Tag Manager – you will need to paste it into Summit Evergreen

gtm code2

  • In Summit Evergreen, make sure the correct product is selected from the product drop down menu in the upper left corner
  • In the left navigation menu, select “Appearance”, then “Theme”
  • Select your theme in the left pane
  • This will bring up a page in the right pane that provides theme details – in this page, scroll down to the section called “Header & Footer Scripts”
  • In the “Header Scripts” box in this section, paste the code you copied from Google Tag Manager
  • Hit “Save” in the lower right corner

Facebook Pixels Theme Screen

Step 3: Add your Facebook Pixel and Product URL into Google Tag Manager

  • In Google Tag Manager, click “Tags” from the left navigation menu, and then select to add a new tag
  • Select the button “create a custom HTML” tag
  • Paste your Facebook Pixel from your ads manager and save
  • Set this to trigger on “some pages” and a pop-up box will appear
  • Select “page path” under “variable”
  • Select “equals” under “operation”
  • Under “value” enter /checkout/thankyou/
  • Hit save

gtm 3

  • Now your Facebook pixel will trigger on the Summit Evergreen checkout thank-you page, so you can track conversions from ads

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